Advisory board profile

James Punnett.

IT Director, Life Direct

James began his career working in Technical / Business development at Sovereign before leaving in 2005 & founding Life Direct, New Zealand's leading online insurance comparison website. In 2012, he joined Trade Me after concluding the sale of the business to them, and presently holds a management role developing Life Direct. James was also involved as a director and shareholder in the re-development of Allied Kiwi (NZs largest Mortgage broker group) with an eventual sale in 2011 to Loan Market Australia.